Let your strategy do the hard work

To make your voice heard and remembered your brand strategy has to be aligned with your business strategy.

People miss this point all the time and projects fail as a result.

But we won’t let you do that

The good news is that working out your brand strategy is a straightforward process and the benefits of getting it right are huge.

To quote Simon ‘Circles Guy’ Sinek:

“People don't buy what you do, they buy why you do it.”

So, why DO you do it?

The purpose that drives you and your business is the foundation of your strategy.

Give it a voice and find it an audience and you’ll do well.

Simple, but hard questions to get you started:

We use our business as an example (it is SO meta):

Who are we here for?

We are here for people and businesses that are seeking to bring about positive change for people and the planet.

What do we do and how do we do it?

We help changemakers grow their impact organically by aligning brand, business and customer goals.

What do we value most?

We value good design used to encourage positive consumer behaviour at least, and to change culture for the better at most.

What makes us different?

We only work with people and businesses that we believe are engaged in positive change and are doing important work.

Do try this at home: map out your ‘why’

Grow your impact, make a living. Start now.